framework
Scale Your Pilot Success
Transform pilot insights into impactful solutions with our proven commercialization framework.
IN BRIEF
Pilots are crucial for testing new ideas, but many fail to achieve their full post-pilot potential. Commercialisation planning is a multifaceted process, requiring teams to define strategies, tactics and operations across numerous development areas.
To guide this complex process, our adaptable framework provides a structured approach to commercialisation planning, paving the way for successful implementation in any context or domain.
Purpose
Unleashing Pilot Potential
Even the most promising pilot results risk being underutilized without a clear plan for commercialization, exploitation, or knowledge sharing. You gain practical tools and guidance to bridge this gap—turning insights into actionable strategies for real-world impact. With the Pilot2Service framework, you’ll understand how to make the most of your pilot outcomes and drive tangible results.
Key Challenges the Framework Addresses
- Lost Potential: Investments and efforts go to waste due to the lack of actionable exploitation plans
- Complex Decision Processes: Immature plans lead to prolonged, resource-intensive, and complex decision-making cycles
- Skills Gaps: Teams struggle with expertise in commercialization, from business planning to service design
- Communication Barriers: Poorly structured plans erode trust and hinder stakeholder alignment and action
Two Paths to Impact
Bringing Pilot Project Results to Life
Every pilot project generates valuable results that deserve to be utilised. There are two distinct paths to bring these results to wider use: the societal route and the commercial route. Both routes are equally important, and the choice depends on the project’s context and objectives.
Societal route
Impacting Society
The societal route aims to create positive social impact by using pilot results to benefit communities and the public. This involves improving well-being, addressing social issues, and enhancing public services. Funding typically comes from public sources or philanthropy.
Commercial Route
Driving Market Success
The commercial route focuses on transforming pilot results into profitable products or services. This involves developing new businesses and competing effectively in the market. Funding is based on market demand and profitability.
Pilot2Service Framework
A Versatile Tool for Scaling Results
Whether the chosen path is societal or commercial, the Pilot2Service Framework provides an effective and flexible way to scale pilot results. The framework’s adaptable design, combined with its modular structure, robust project model, and clear delivery framework, allows the planning process to be tailored and adapted to any specific context. In the following sections, we will introduce the core elements of the Pilot2Service Framework, which enable successful scaling of results, regardless of the chosen route.
Planning modules
A Smarter Way to Plan
Commercialisation planning can quickly become complex when multiple perspectives need to be considered. Without a clear structure, it’s easy to overlook critical factors that impact profitability, investments, business model or customer experience. The modular approach simplifies this process.
By dividing planning into 20 modules, each focused on a key area, the modular model ensures no essential aspect is missed. Dev team can address each module systematically, building a cohesive and comprehensive plan. This flexibility allows for prioritising specific areas, making the process more efficient while enhancing the overall quality and effectiveness of the commercialisation plan.
Modularity in practice
- Design question, list of key activities and deliverables
- Pre-defined tasks with guidance for 3 sprints
- Templates, examples, checklists
agile
Project Model
The Pilot2Service Project Model offers a structured, agile project management approach designed to support commercialisation planning. Using an agile sprint model, this framework organises the planning process into iterative cycles, enabling teams to incrementally refine and expand on pilot results to create a robust, decision-ready plan.
Project Model includes
- Guidance to project phases, roles, events and artefacts
- Pre-defined workflows, tools and agendas
- Project initiation guide and stakeholder engagement practices
Delivery Frame
Deliver Clarity, Drive Action
Clear and effective delivery is the key to turning commercialisation plans into actionable outcomes. No matter how well-crafted your plans are, their success depends on how easily decision-makers can understand, trust, and act on them. Well-structured deliverables simplify complex ideas, ensure alignment among stakeholders, and enable confident decision-making.
Delivery Frame includes
- Delivery Formats and artefacts
- Guidance, examples and templates to delivery
- Guidance to build decision-making readiness
